Assess, develop, and retain Africa's healthcare leaders.
Psychometric science meets African healthcare.
Built by CFA. Nothing else like it.
Built by Africans, for Africa · Proprietary technology by Consult For Africa
The workforce crisis
Your people are leaving.
Your leaders aren't ready.
4,193 doctors left Nigeria in 2024 alone. Nurse retention across Sub-Saharan Africa sits at 53%. The people you trained, mentored, and invested in are walking out the door. And the ones staying? Many just got promoted into leadership roles nobody prepared them for.
Western assessment tools weren't built for this context. They miss the cultural dynamics, the clinical-to-leadership transition, and the realities of running a ward with half the staff you need. So we built something that actually works here.
4,193
Doctors left Nigeria in 2024 alone. A 200% surge.
53%
Nurse retention rate in Sub-Saharan Africa
3.8
Doctors per 10,000 people. WHO says you need 17.
$2B
Lost annually across Africa to healthcare brain drain
How Maarova Works
From assessment to transformation in five steps
Assess
60-minute online assessment across 6 dimensions
Report
Detailed leadership profile generated in under 5 minutes
Match
Paired with an ICF-certified coach from our African network
Develop
6 to 12 months of structured coaching with milestone tracking
Measure
Re-assessment to quantify growth and ROI
Assess
60-minute online assessment across 6 dimensions
Report
Detailed leadership profile generated in under 5 minutes
Match
Paired with an ICF-certified coach from our African network
Develop
6 to 12 months of structured coaching with milestone tracking
Measure
Re-assessment to quantify growth and ROI
Six Dimensions
A complete picture of leadership
Maarova combines six validated assessment dimensions into a single 60-minute online assessment. Each dimension provides unique insight. Together, they create the most comprehensive leadership profile available for healthcare leaders in Africa.
Behavioural Style
How they lead
Values & Drivers
Why they lead
Emotional Intelligence
How they connect
Clinical Leadership Transition
Are they ready?
360-Degree Feedback
How others see them
Culture & Team Diagnostics
How the org works
Three Ways to Use Maarova
Recruitment. Development. Intelligence.
Recruitment Assessment
Hire with science, not gut feel.
Screen every leadership candidate through Maarova before they step into the role. Get side-by-side comparison reports, structured interview guides, and predictive success indicators.
90%
12-month retention of assessed hires
<5 min
Report generation time
33%
Reduction in mis-hires
Leadership Development
Assess. Coach. Measure. Repeat.
Every leader gets a personalised development roadmap built from their Maarova profile. Matched with an ICF-certified coach who has walked in their shoes.
+0.8 pt
Average EQ improvement at 6 months
3 tiers
Frontline, Middle, Executive programmes
92%
Coaching session attendance
Organisational Intelligence
See your entire leadership landscape.
Enterprise subscription for hospital groups. Assess 30+ leaders, generate live capability heatmaps, succession risk dashboards, and quarterly board reports.
Live
Succession risk dashboard
Quarterly
Board-ready leadership reports
30+
Leaders assessed per organisation
Our Edge
Why nothing else comes close
Built for Africa. Period.
Not Western tools with a localisation layer. Designed from scratch for African healthcare contexts, cultural norms, and leadership realities. Every question, every benchmark, every norm.
Healthcare-specific
Generic leadership assessments miss what matters most in healthcare: the clinician-to-leader transition, clinical credibility dynamics, and the unique pressures of patient care environments.
Compounding intelligence
Every assessment strengthens our African healthcare leadership normative database. The more hospitals that use Maarova, the smarter and more accurate it becomes. First-mover advantage that compounds.
Consulting + Technology
Maarova is not a standalone SaaS tool. It is integrated with CFA consulting expertise. You get data AND the people who know how to act on it. No other firm offers both.
Maarova Partners
Ready?
Stop losing your best leaders
to guesswork and neglect.
See how CFA + Maarova can change the way you hire, develop, and retain healthcare leaders.
Consult For Africa · Proprietary Technology · Built in Africa, for Africa